As you begin your quest for an internship, co-op or permanent employment
opportunity, you're bound to focus a lot of attention on creating your resume,
cleaning up your transcripts, gathering your references and rewriting your
cover letters. But don't forget to spend a little time polishing your "virtual
image," too. Looking good on paper is certainly important. But in today's
high-tech world, looking good online is even better.
You may have had a great childhood, and an even better collegiate experience,
but you do not want potential employers and professionals with whom you are
networking to be blind-sided by pictures, statements and information that would
be embarrassing to you and may ultimately cost you a great job.
Employers are turning to archive and network research firms with increased
interest as they seek out more information about candidates and potential
employees. According to the National Association of Colleges and Employers, the
average cost of a new college hire is approximately $7,500. Therefore, many
employers feel the pressure to make sure that their hiring decisions are fueled
by as much information as possible. Archive and networking research firms can
easily find your information - whether you feel it is private or not, and
whether you have to delete it or not. And all of this data impacts what we like
to refer to as your "virtual reputation."
That said, let's imagine that you find negative or unflattering information
about yourself online. What should you do? In my opinion, you have three
choices:
1. Search And Destroy
Don't stop at Google and Yahoo. Search all social networks, photo sites, video
sites and blogs to find out where you may pop up. Someone may have pictures of
you or have written about you. If you find yourself on someone's blog, ask to
be removed. If they refuse, contact the webmaster. You may also want to contact
your Career Services office for help with professional resources, if necessary.
2. Create Your Own Content
Use the functionality of these sites to contribute new content that is more
professional and positive.
3. Leave It Alone
But be prepared. If you're asked about unflattering information that a
prospective employer found online, tell the truth in a positive and
professional manner.
You've worked hard for your degree and for your future. Don't let anything
anyone else might do, get in the way of reaching you career goals.